Among homeowners surveyed by the Insurance Research Council (IRC), 88 percent recognize that aerial imagery is a beneficial tool for insurers.
Nearly all respondents said they recognize the value of using satellite, drone, and aircraft images for early problem detection, claims processing, and hazard identification before costly damage occurs. Most also said they believe aerial imaging can lead to fairer pricing.
Key findings:
Nine out of 10 respondents said they see at least one benefit from aerial imagery’s use in insurance. More than half said it leads to fairer insurance pricing.
While 60 percent have some awareness that insurers use aerial imagery, 40 percent know little or nothing about it.
When homeowners are familiar with the use of aerial imagery for underwriting, they are nearly twice as likely to think it makes insurance pricing fairer.
Homeowners worry more about accuracy than privacy in the context of aerial imagery. Accuracy emerges as the top individual concern, with 31 percent citing it as their biggest worry, compared to 24 percent who cite privacy as their primary concern.
Education and transparency are key to acceptance of this technology, the survey found. Homeowners who were already familiar with aerial imagery applications were found to show consistently higher confidence levels, greater benefit recognition, and more positive sentiment across all insurance uses. Younger homeowners also demonstrated greater acceptance and higher confidence in the technology’s accuracy.
“Consumers see value in aerial imagery when they understand how it’s used in insurance,” said IRC President Pat Schmid. “Efforts to increase transparency and consumer knowledge can bridge the confidence gap, improve customer trust, and help homeowners realize the benefits of faster claims, fairer pricing, and better risk prevention.”
The IRC, like Triple-I, is an affiliate of The Institutes.
By Loretta L. Worters, Vice President, Media Relations, Triple-I
Your roof is more than just a covering over your head. It’s the first line of defense against nature’s most powerful forces.
During National Roof Awareness Week (June 1-7), we spotlight the critical role roofs play in protecting homes, businesses, and communities from severe weather (see infographic) and why building stronger, smarter roofs today is essential for reducing damage and insurance claims tomorrow.
Why roof awareness matters
The roof bears the brunt of wind, rain, hail, fire, and flying debris. Yet, many home and business owners overlook its condition until it’s too late. According to the Insurance Institute for Business & Home Safety (IBHS), a staggering 70 to 90 percent of storm-related insurance claims involve roof damage. Whether it’s shingle loss from 60 mph winds or water intrusion through exposed decking, roof failures can turn a storm into a financial disaster.
FORTIFIED: A better way to build and rebuild
Developed by IBHS after decades of research, the FORTIFIEDstandard is a voluntary construction and re-roofing method that dramatically improves a building’s ability to withstand severe weather. FORTIFIED Roof™ strengthens the most vulnerable parts of a roof, such as edges, decking, and fastening systems, through methods like:
Using sealed roof decks to prevent water intrusion (can reduce damage by up to 95 percent);
Requiring ring-shank nails to secure roof decking more effectively; and
Reinforcing edges with fully adhered starter strips and a wider drip edge.
Many upgrades are affordable. A sealed roof deck can cost as little as $600, and switching to stronger nails might cost under $100 for a typical 2,000-square-foot home. Roofs built to the FORTIFIED standard not only protect what matters most; it can also lead to significant insurance discounts in states like Alabama, Oklahoma, and Mississippi. These programs are making roof resilience accessible and cost-effective for homeowners and businesses alike.
“It only takes one storm to turn a minor vulnerability into major destruction,” said Roy Wright, IBHS president and CEO. “At IBHS, we’ve spent decades studying how buildings fail—and how they survive. That research led to the FORTIFIED Roof standard, a proven way to reduce storm damage. It’s affordable, accessible, and one of the smartest investments a homeowner can make for peace of mind and protection.”
Why It Matters to Insurers
Insurers are increasingly focused on roof resilience because it reduces the number and severity of claims. The FORTIFIED Roof standard is part of a broader industry shift from “detect and repair” to “predict and prevent.”
Poorly maintained or outdated roofs can result in denied claims, higher premiums, or non-renewal of policies. Conversely, resilient roofs may qualify for preferred coverage, lower deductibles, and better insurance options.
“A resilient roof isn’t just a safeguard for a single structure,” said Triple-I CEO Sean Kevelighan. “It’s a smart strategy for reducing risk across entire communities. As frequency and severity of natural disasters rise, insurers are increasingly focused on proactive solutions like the FORTIFIED standard. These improvements help protect property, minimize costly disruptions, and ensure insurance remains available and affordable for more Americans.”
Roofing in wildfire and hurricane zones
Roofs are also vulnerable to wildfire embers, especially in areas where debris can ignite on the roof surface. For wildfire-prone regions, following IBHS’s Wildfire Prepared Home standard and local fire-safe roofing recommendations is critical. Likewise, in hurricane zones, strong connections between roof components can prevent catastrophic failures when wind forces attempt to peel roof decks away.
Replacing or upgrading a roof is one of the most important investments you can make to your property. And thanks to resources like the Roofing Roadmaps from IBHS, homeowners and business owners can make informed decisions about materials, maintenance, and upgrades that will pay off in both resilience and reduced risk.
