All posts by Triple-I Editorial Team

South Carolina Analysis Shows Liquor Liability Insurance Market in Crisis

South Carolina’s liquor liability insurance market is in crisis, with insurers losing an average of $1.77 for every $1.00 of premium earned since 2017, while claim frequencies significantly outpace neighboring states, according to a recent study by the state’s Department of Insurance.

The comprehensive analysis, initiated following a 2019 request by the South Carolina Senate Judiciary Committee, reveals a deeply troubled marketplace where insurers are losing money.

“The data seem to confirm the anecdotal assertions, made by both insurance companies and small businesses, of a very troubled and challenged marketplace,” the report stated.

Current Market Landscape

The liquor liability insurance market in South Carolina has maintained a relatively stable number of participants in recent years. Since 2019, the number of insurance groups operating in this sector has held steady at around 48 participants. This consistency in market players suggests a mature, albeit challenging, insurance environment.

Despite the overall stability in participant numbers, the market is characterized by the dominance of three major insurance groups.

Premium Trends

While the number of market participants has remained relatively constant, earned premiums have experienced remarkable growth over a five-year period. From 2017 to 2022, earned premiums in the South Carolina liquor liability insurance market more than doubled to $17.0 million from $7.6 million.

This dramatic surge in premiums can be attributed to various factors, but rising insurance rates play a crucial role, the report noted.

Profitability Crisis in South Carolina

Since 2017, liquor liability insurers have lost about $1.77 for every $1.00 of premium earned over the six years observed. In the best performing of those six years (2018), the industry lost roughly $0.91 per $1.00 of premiums earned, while losing about $2.60 per $1.00 of premiums earned in the worst performing year, 2022.

“Combined ratios for the industry make it clear that this sub-line of insurance is being written at massive underwriting losses,” the report’s authors stated.

Source: South Carolina Department of Insurance

The severity of South Carolina’s liquor liability insurance crisis becomes even more apparent when compared to their neighboring states, where these same insurers have realized a net profit over time, the report noted.

Over the same 2017-2022 period analyzed, for example, North Carolina’s estimated liquor liability combined ratio ranged between 45% and 76%. In 2022, when South Carolina’s estimated combined ratio hit 290%, North Carolina’s stood at 62%.

Claims Severity and Frequency

The liquor liability insurance market in South Carolina also has experienced significant fluctuations in claim severity over recent years. In 2022, the average incurred claim per $1 million of earned premium reached $281,071, a substantial increase from $121,761 the previous year. This figure, however, falls within a broader historical context of volatility. The state witnessed its highest average claim of $338,244 in 2017, followed by a dramatic drop to $121,761 in 2021.

Despite these fluctuations, recent data suggests that South Carolina’s claim severity is aligning more closely with neighboring states in recent years, according to the report.

While severity trends show signs of alignment with regional norms, claim frequency in South Carolina presents a more pressing challenge.

From 2019 to 2022, South Carolina’s claim frequency (number of incurred claims per $1 million of earned premium) has outpaced that observed in the other states considerably. The claims frequency rate was nine in 2022, 13 in 2021, 10 in 2020 and 12 in 2019. During that same period, none of its neighboring states — Florida, Georgia and North Carolina — reported a claims frequency rate higher than five.

View the full South Carolina report here.

Insurtech Funding Hits Seven-Year Low,
Despite AI Growth

Global insurtech funding hit a seven-year low of $4.25 billion in 2024, marking a challenging year for the sector, though AI-focused companies showed resilience by securing $2.01 billion across 119 deals, according to Gallagher Re’s Global Insurtech Report. 

Total insurtech funding in 2024 — down 5.6 percent from $4.51 billion in 2023 — represents the lowest funding level since 2018, signaling a more cautious investment climate. Last year’s insurtech deal count saw a more pronounced decline, falling 18.5 percent to 344 deals from 422 in the previous year — a low not seen since 2019. Reflecting this trend, the number of venture investors in the space decreased to 466 from 574, indicating a more selective approach to insurtech investments. 

Segment Performance 

A closer look at the market segments reveals divergent trajectories, Gallagher Re found. Property/Casualty (P/C) insurtech funding experienced a significant downturn, decreasing 24.3 percent to $2.59 billion in 2024 from $3.42 billion a year earlier. In contrast, Life/Health insurtech funding bucked the overall trend, surging by 53.6 percent to reach $1.66 billion. 

Despite an overall funding contraction, several positive indicators emerged, suggesting underlying strength in the market, the report noted. 

Early-stage funding grew by 8.8 percent to $1.22 billion, highlighting continued investor confidence in nascent insurtech innovations. Moreover, the average deal size increased by 14.6 percent to $14.67 million, indicating that while fewer deals were made, those that did close were of higher value. 

Lastly, mega-round funding — deals of $100 million or more — remained relatively stable at $930.17 million, down only slightly from $969.00 million in 2023. 

Geographic Shifts and Market Leadership 

The United States continues to be the powerhouse of insurtech innovation, accounting for 50.58 percent of all insurtech deals worldwide in 2024. 

The United Kingdom saw a significant increase in its deal share, rising to 9.30 percent in 2024 from 7.35 percent in the previous year. This growth of nearly two percentage points represents the largest gain among all countries. Moreover, the U.K. has consistently maintained its status as the nation with the second-largest share of global insurtech deals since 2017. 

While established markets continue to lead, several emerging players are making their mark on the insurtech landscape. Canada and Germany both demonstrated growth, each experiencing a 1.78 percentage point increase to claim a 3.20 percent share of global deals. South Korea is another country to watch, with its deal share increasing by 1.21 percentage points to reach 1.45 percent. 

AI-centered Insurtech Performance 

Artificial Intelligence continues to make waves in the insurtech industry, accounting for a significant portion of deals and funding in 2024. AI-focused firms represented 34.6 percent of all insurtech deals throughout the year, raising $2.01 billion across 119 deals. The financial prowess of AI-centered insurtechs is further highlighted by their higher average deal sizes, which stood at $18.93 million compared to $12.21 million for their non-AI counterparts. 

The fourth quarter of 2024 saw a particularly strong performance for AI in the insurtech space. AI-centered companies accounted for 42.3 percent of all deals during this period, showcasing the growing confidence in AI-driven solutions. Moreover, these AI-enabled insurtechs managed to raise an additional $5 million on average compared to their non-AI counterparts, further cementing the technology’s value proposition in the industry. 

While the numbers paint a promising picture, Gallagher Re emphasized the need for practical applications of AI in insurance. 

“Much like insurtech more broadly, AI must be part of a use case that is commercially sound and supports a broader set of business objectives,” the report stated. “Using AI to assist underwriters to make better risk selection decisions is one such clear use case, for example. Using AI to send customers down company rabbit holes where call centers once existed is not.” 

Learn More: 

Human Needs Drive Insurance and Should Drive Tech Solutions 

Actuarial Studies Advance Discussion on Bias, Modeling, and A.I. 

Agents Skeptical of AI but Recognize Potential for Efficiency, Survey Finds 

Insurers Need to Lead on Ethical Use of AI 

 

 

 

Florida’s Progress
in Legal Reform:
A Model for 2025

Florida’s legal system reforms, aimed at curbing frivolous lawsuits and unfair liability divisions, are showing early signs of success, according to a recent study from the U.S. Chamber of Commerce Institute for Legal Reform.

The historic reform legislation passed in 2022 and 2023 has led to insurance carriers expanding their business in Florida, and homeowner insurance rates are either stabilizing or decreasing.

Key reforms passed by state lawmakers include:

  • Florida Senate Bill 2A (2022): Eliminated one-way attorney fees and assignment of benefits for property insurance claims.
  • Florida HB 1205 (2023): Prohibits misleading legal service ads and the misuse of consumer health information for legal services.
  • Florida Supreme Court (2024): Requires discovery to be proportional to case needs.
  • Florida HB 837 (2023):
    • Adopts modified comparative fault.
    • Limits plaintiff recovery over 50% fault.
    • Protects multi-family owners from third-party crime liability.
    • Restricts bad faith insurance claims.
    • Limits medical damages to actual payments with required disclosures.

Florida reforms in 2022 have also addressed the issue of fraudulent assignment of benefits (AOB) claims. A recent court ruling upheld Senate Bill 2A, confirming that a “direction to pay” (DTP) is not an AOB and third parties lack standing to sue insurers without a valid AOB.

Despite facing opposition from the well-funded billboard trial lobby, the reforms have led to a reduction in property insurance lawsuits and stabilized rates. However, the problem of opportunistic trial attorneys driving up frivolous lawsuits for profit persists, emphasizing the need for insurers and businesses to adapt their risk management strategies in 2025.

Looking ahead, Florida lawmakers in 2025 are expected to reintroduce a bill requiring more transparency for third-party litigation funding (TPLF) during the 2025 legislative session, according to the Florida Chamber of Commerce. This is seen as another crucial step in the reform of Florida’s legal system.

“Legislative reforms have vastly improved Florida’s property insurance market. Any efforts to roll back the reforms previously passed would have a negative impact on the market’s continued path toward stability,” said Mark Friedlander, Triple-I’s Florida-based director of corporate communications.

The reforms have led to a significant drop in property claims lawsuits, better loss ratios for insurers, a manageable hurricane season, billions in new capital, and a projected reduction in reinsurance prices for 2025 following flattened rates in 2024. These developments underscore the effectiveness of the reforms and the potential for further improvement in the insurance market.

For a deeper understanding of the implications of TPLF and the ongoing legislative efforts, we invite you to explore Triple-I’s comprehensive TPLF white paper and visit our legal system abuse knowledge hub. You can also check out our new StopLegalSystemAbuse.org microsite.

Changing Risks, Rising Costs Drive Insurance Transformation for 2025: Majesco

The landscape of risk is undergoing a dramatic transformation, becoming increasingly complex, frequent, and unpredictable. This new reality demands a fundamental shift in how businesses and insurers approach risk assessment and management, according to a white paper by Majesco on trends shaping insurance in 2025.

Insurance operational costs are increasing, growth is limited, and profitability challenges are becoming more pronounced. These issues underscore the fact that current operational business models and technology frameworks are no longer sufficient to meet the demands of today’s dynamic world, the report contends.

For example, only around 5% of property/casualty and life, accident and health insurers are “leading the way in innovation,” according to an April 2023 report by AM Best, Majesco noted.

Without a new business model and technology foundation, insurers will struggle to find a profitable growth strategy, improve operationally, respond rapidly to market opportunities, innovate with new products and services, and satisfy customers, employees, or distribution partners, according to the report.

A new report from Majesco cites the following eight trends will shape the insurance industry in 2025:

Trend 1: New Era of Risk Demands New Technology

The increasing frequency and complexity of risk events is forcing insurers to completely rethink how they assess and manage risk. Over the past five years, the U.S. has experienced an average of 18 billion-dollar disasters annually, more than double the long-term average of 8.1 such events per year from 1980 to 2022, according to the report. This stark increase is attributed to a combination of factors, including increased exposure, vulnerability, and the impacts of climate-related perils.

Moreover, the nature of risk events is evolving, often presenting as combined risks that amplify their impact. Hurricane Helene serves as a prime example of this trend, Majesco noted. The storm not only caused extensive property damage but also led to significant business interruption and more than 100 fatalities.

Traditional predictive models are becoming obsolete as insurers must adopt innovative technologies and data analytics to better understand, prevent, and mitigate increasingly unpredictable risks.

Trend 2: Growing Protection Gap Consequences

The widening gap between insured and uninsured losses is creating a crisis of affordability and trust in the insurance industry, with rising costs forcing many customers to reduce coverage or go uninsured.

Recent catastrophic events have highlighted the severity of this issue. Hurricane Helene, estimated to be a $50 billion event, saw an estimated 95% of losses go uninsured, according to Majesco.

The impact of rising insurance costs is felt across generations. According to recent research, 76% of younger consumers (Millennials and Gen Z) have had to tighten their budgets due to increased insurance expenses. Even 61% of older generations (Gen X and Boomers) report similar financial pressures.

Trend 3: Rise of Climate Risk Technologies

Climate change is driving insurers to adopt sophisticated technologies like AI models, IoT sensors, and advanced analytics to better understand and respond to environmental risks. This technological evolution is also creating convergence between insurance and banking sectors as both industries grapple with measuring and managing climate-related financial risks.

Technology enables insurers to rethink loss control for property. “Today it is primarily used for high-value or high-risk properties, leaving a large portion of insurers’ portfolios untouched,” the report noted. “Instead, by leveraging technology with self-surveys and videos with advanced analytics to assess the risk, insurers can segment and assess their entire property portfolio cost-effectively.”

Trend 4: Modern Insurance Constrained by Out-of-Sync Business Model

Legacy insurance operating models are struggling to keep pace with modern risks, leading to decreased profitability and higher expense ratios, according to the report. The report emphasizes the need for insurers to leverage emerging technologies like Cloud, APIs, AI/ML, GenAI, and IoT to optimize operations and innovate.

This shift is not just about staying competitive, but also about improving efficiency, speed to market, and customer experience in a rapidly changing risk landscape.

Trend 5: Democratization and Demonetization of Data

The insurance industry is witnessing a significant trend toward democratization and demonetization of data, making it more accessible, understandable, and actionable through new technological approaches that eliminate traditional cost barriers and data silos.

This shift is expected to level the playing field between large and small insurers by reducing data and analytics costs, eliminating the cost multiplier effect from the use of data by multiple entities, and making advanced data and analytics available to any organization, regardless of size. The trend is being driven by factors such as intelligent core solutions, embedded analytics, and the adoption of AI and GenAI.

“Data has always been the lifeblood of the insurance industry but today it is a vital asset in our digital world and increasingly crucial across every part of the insurance value chain. But access to data continues to be challenging and expensive,” the report stated.

Trend 6: AI and GenAI Propels Real Business Optimization

The integration of AI and GenAI into insurance business processes is transforming the industry, driving improved productivity and accelerating employees’ performance. A report from The Boston Consulting Group (BCG) highlights that only 4% of companies have fully integrated AI across functions, yielding significant value, while an additional 22% have implemented AI strategies and are starting to see substantial gains.

Over the past three years, AI leaders achieved 1.5 times higher revenue growth, 1.6 times greater shareholder returns, and 1.4 times higher returns on invested capital while also excelling in non-financial areas like patents filed and employee satisfaction, the BCG report found.

This AI transformation is particularly crucial as the insurance industry faces a massive workforce transition with half of insurance professionals expected to retire by 2030, the report noted.

Trend 7: Market Shifts Fuel New Product Growth Opportunities

Customer needs and changing risk patterns are driving demand for new insurance products. The report highlights four key areas of growth in the insurance market: Protection as a Service, the rise of specialty insurance, the emergence of parametric products, and the growth of supplemental and worksite products.

“Today’s customers are increasingly disillusioned with the ‘traditional’ insurance approach, creating a loyalty fault line between customers’ needs and expectations with insurers’ ability to deliver. While risk and trust tend to be constants, customers increasingly have no guaranteed loyalty to old models, even from trusted brands,” the report’s authors said.

Trend 8: The Algorithmic Economy Powers Intelligent Core Solutions

The integration of advanced analytics and AI directly into core insurance processes is creating a new “algorithmic economy” that fundamentally changes how insurance operates. This embedded intelligence is enabling insurers to make better decisions, operate more efficiently, and respond more quickly to market changes and customer needs.

“Embedded intelligence is part of the new ‘algorithmic economy’ and is the innovation catalyst needed to help insurers stay ahead of market trends and technological shifts, giving them the confidence to navigate complexities with ease and significantly improve business operations,” the report stated.

Obtain the full Majesco report here.

Digital Claims Satisfaction Rises Among Insurance Customers

Auto and home insurers’ investments in mobile app features and refinements have led to a significant rise in customer satisfaction scores, according to the J.D. Power 2024 U.S. Claims Digital Experience Study.

The study revealed that overall satisfaction with the auto and home insurance digital insurance claims process is 871 (on a 1,000-point scale), up 17 points from 2023. This increase is attributed to the introduction of new features such as automatic collision reporting capabilities, enhanced image upload, and body shop selection tools, according to J.D. Power.

“The digital channel has now surpassed traditional phone-based communication as the most satisfying way for insurance customers to submit a new claim,” stated Mark Garrett, director of global insurance intelligence at J.D. Power. He further emphasized that while the insurance industry has made significant strides in digital claims reporting, there is still room for improvement, particularly in helping policyholders navigate between digital and offline channels.

The study, now in its fifth year, evaluates digital experiences among property/casualty insurance customers throughout the claims process. It examines the functional aspects of desktop, mobile web, and mobile apps based on four factors: visual appeal; clarity of the information; navigation; and range of services.

Insurers made an average of 6.75 updates to their mobile apps in 2023, an increase from 5.72 in 2022, according to Michael Ellison, president of Corporate Insight Inc., which partnered with J.D. Power on the study.

“The industry is reaching an important tipping point in which digital channels—particularly mobile apps—are the primary conduit to insurance customer engagement,” Ellison stated.

While 84% of claimants said their insurer provides an easy digital communication process, just 39% said their insurer always responded in a timely fashion to emails and text messages.

Nearly 20% of customers said they used more than one channel when they had a question about their claim, which the study noted was a frustration point that reduced satisfaction by more than 100 points. Among those who used more than one channel for the same topic, email, apps and phone calls were the most frequently cited.

More information about the J.D. Power study can be found here.

Digital Payment Growth Faces Rising Cybersecurity Threats: Chubb

The global digital payments landscape, projected to hit $16.6 trillion by 2028, is grappling with a surge in security breaches and scams, with U.S. consumers reporting losses of $1.8 billion due to bank transfer and payment scams in 2023 alone, according to a new report from Chubb.

Despite widespread adoption, only one in three users fully trust digital payment technologies, underscoring the need for enhanced security measures and consumer education, the report found.

Concerns about security of digital payments creates an opportunity for insurers to provide personal cyber coverage that offers consumers greater peace of mind, the report noted.

“In this dynamic environment, insurance plays a pivotal role in fostering trust and enabling the continued growth of the digital payments ecosystem. By providing protection against financial losses resulting from cyber scams, technology malfunctions and data breaches, insurance empowers individuals and businesses to embrace digital payments with confidence,” said Sean Ringsted, chief digital business officer of Chubb.

The Growth and Risks of Digital Payments

The total transaction value of digital payments is projected to be $11.6 trillion in 2024, with continued growth expected at a 9.5% annual rate through 2028, according to Chubb. This underscores the magnitude of the shift toward digital payments globally.

In the U.S. alone, the number of noncash payments, excluding checks, has increased more than 500% between 2000 and 2021, according to the Federal Reserve System. Digital wallets are projected to account for more than $25 trillion in global transaction value, or 49% of all online and point-of-sale sales combined, by 2027.

As reliance on digital payment technologies grows, so does the prevalence of security breaches and scams, Chubb warned.

Data compromise incidents involving financial institutions increased by more than 330% from 2019 to 2023. In 2023, U.S. consumers reported losing $1.8 billion due to scams involving bank transfers and payments. The three largest banks that offer the Zelle payment network rejected scam disputes worth approximately $560 million from 2021 to 2023, according to a U.S. Senate Subcommittee analysis.

Businesses are also feeling the financial pain, with merchant losses due to online payment fraud predicted to surpass $362 billion globally between 2023 and 2028. Juniper Research anticipates $91 billion in losses in 2028 alone.

“From the U.S. perspective, the survey results suggest that some consumers have been lulled into a false sense of security around digital payments,” said Robert Poliseno, president of North America Digital Insurance at Chubb. “To protect all consumers, key ecosystem participants — including financial institutions, merchants and insurers — should educate users about potential risks, including the diverse range of cyber scams, and emphasize protective measures, such as adopting secure digital practices, raising awareness of common pitfalls and utilizing various forms of available risk transfer products-like insurance.”

The Trust Gap in Digital Payments

Despite widespread adoption, trust in digital payment technologies is relatively low, according to the survey. Nearly one-third of respondents globally lack confidence in digital payment providers’ security measures. Concerns about the adequacy of customer support (36%) and confidentiality (29%) are also among the main impediments to full trust, the survey found.

The possibility of being scammed is a leading barrier to fully trusting digital payments. Globally, 64% of respondents are very or quite concerned about cyber scams when using digital technology to transfer money, the survey found. In the U.S., 49% of respondents are very or quite concerned.

Most respondents concerned about cyber scams indicate that they have altered their behavior or reduced their usage of certain platforms: 61% globally, 60% in the U.S., 56% in Latin America and 65% in Asia.

The Role of Insurance in Promoting Trust and Adoption

A significant portion of digital payment users mistakenly believe they are protected against losses in various scenarios, such as technology malfunctions or data breaches. Younger respondents, frequent users, and those engaging in risky behaviors could be especially at risk of incorrectly assuming they have automatic protection.

However, the Chubb survey found that actual usage of insurance is relatively low — only 16% globally have personal cyber scam or fraud insurance, while 23% have payment protection insurance.

The presence of transaction insurance plays a critical role in increasing users’ trust in digital payment technologies, Chubb reported. Holding such insurance significantly boosts confidence for three-quarters of consumers.

Consumers are willing to pay for this peace of mind, Chubb found, with the highest proportion willing to spend 6% or more of the transaction amount on insurance.

View the full report here.

Agents Skeptical of AI but Recognize Potential for Efficiency, Survey Finds

Despite the rapid advancement of artificial intelligence (AI) in the insurance industry, only 6% of agency principals have implemented an AI solution, with many expressing concerns about its impact on their agency’s operations, according to the 2024 Agent-Customer Connection Study by Liberty Mutual and Safeco Insurance.

The study — which surveyed more than 1,000 independent agency leaders, agency staff members, and consumers — reveals a complex relationship between AI and the insurance sector, indicating a need for effective strategies to harness AI’s potential and address prevalent concerns about AI accuracy and data privacy.

Low current adoption but growing interest

So far, AI tools remain on the fringes in most independent agencies, according to the report. While only 6% of agency principals surveyed said they have already implemented an AI solution in their agency, more than one-in-three (36%) said they are likely to be using AI in their business in the next five years.

The research found that agent sentiment on AI is split. Sixty-four percent of agency principals said they are interested in how AI can improve their business, but only 17% of agents said they trust AI technology, and 27% view AI as a threat.

“I’m still learning a lot about the impact that AI will have,” said one of the agents surveyed, “but from what I’ve learned so far, it could revolutionize the way we service clients and bring many new efficiencies to our service platform.”

For many agents, a lack of understanding about AI is holding back adoption. Forty-five percent of the agents surveyed said they don’t know enough about AI to make business decisions about the technology.

Concerns about AI accuracy and data privacy are also prevalent. Nearly one in three agents say they are unlikely to implement AI into their business practices in the next five years, citing a lack of trust and concerns about data privacy as the top reasons.

Potential Benefits of AI for Insurance Agencies

AI technology has the potential to drive significant efficiency gains and time savings for insurance agencies, the Liberty Mutual/Safeco report’s authors stated. AI-powered chatbots alone could save businesses up to 30% in customer support costs. The report cited a recent survey by Section, which found that among professionals who are adept at working with AI, they reported saving up to 12 hours per week by leveraging the technology.

Half of agency principals said they believe AI can make their business more efficient, and 43% of agency principals surveyed said using AI will help their agency better serve customers and grow the business in the future.

The top five areas where agents envision AI providing a boost include:

  • Identifying cross-selling opportunities, cited by 58%
  • Assisting with marketing content creation, 53%.
  • Automating routine service tasks, 52%.
  • Creating personalized customer communications, 46%.
  • Automating administrative tasks, 44%.

The efficiency and service enhancements enabled by AI will be key to meeting the rising expectations of insurance customers in the digital age, according to the report. Seventy-seven percent of independent agency customers said it’s very valuable or critical for their agent to be highly responsive to requests, and 67% want their agent to proactively understand their needs. The ability to contact an agent 24/7, something AI can help facilitate, would make 39% of customers more likely to choose a particular agent over another.

View the complete Liberty Mutual/Safeco survey report here.

Insurance Industry Poised for Significant Hiring Surge

The insurance industry is poised for significant employment growth in the coming year, with over half of insurers planning to increase their workforce, despite ongoing challenges in recruitment and retention, according to a recent study by the Jacobson Group and Ward/STG Performance Benchmarking.

The Q1 2024 Insurance Labor Market Survey revealed that a slight majority of insurers (52%) is planning to increase staff in the next 12 months. This trend is particularly strong in the property/casualty (P/C) segment, where 53% of companies intend to expand their workforce, compared with 47% of life/health insurers.

Looking at specific lines of business, 66% of commercial lines P/C carriers are set to increase staff over the next 12 months, which is 32 and 16 points higher than personal lines and all lines carriers, respectively, the report stated. While 10% of insurers plan to decrease staff, 38% expect to maintain their current levels.

When it comes to company size, 53% of both medium (300 to 1,000 employees) and large insurers (over 1,000) plan to add staff, compared to 51% of small companies (under 300).

The primary reasons behind the planned hiring surge are expected business volume growth (34%) and expansion into new markets, the survey found. On the other hand, automation and reorganization were cited as the top reasons for reducing headcount in the insurance industry.

Revenue Growth Expectations and Drivers

Three-quarters, or 77%, of insurers expect revenue to rise in the next 12 months, the survey reported. Leading the pack in optimism are commercial lines P/C companies, with 84% anticipating increased revenue. This bullish outlook was shared by 78% of personal lines companies and 75% of all lines  companies, while 71% of life/health insurers also expect to see revenue growth.

The primary drivers behind these revenue expectations have shifted, the survey found. For the first time since 2012, change in market share (46%) has overtaken pricing factors (37%) as the main catalyst for projected revenue changes. However, this trend is not uniform across all segments. P/C companies, in particular, still cite pricing (43%) as their top revenue driver.

Recruitment and Retention Challenges

With 90% of insurers planning to increase or maintain staff and voluntary turnover slowing slightly, recruitment will remain challenging in 2024, according to the report. Companies will also focus on retaining top talent amid shifting complexities and expectations.

Technology, underwriting, and claims roles are expected to see the greatest growth during the next 12 months, the survey showed. Product management and sales/marketing are the top areas where companies are looking to add experienced staff, while operations and claims roles were identified as areas most likely to add entry-level positions.

Actuarial, executive, and analytics positions are the most difficult roles for insurers to fill in the current market, the survey reported.

The ability to hire talent has improved compared to a year ago, with 14% of insurance companies feeling it has become more difficult, down from 25% in the January 2023 survey. About half of employers (53%) said the ability to attract talent is about the same as a year ago, while 28% said it was moderately better and 4% said it was significantly better.

To obtain a copy of the Q1 2024 Insurance Labor Market Survey, visit Jacobsen’s website.

Agents Play Critical Role in Navigating Impacts of Legal System Abuse on Customers

Legal system abuse, including frivolous lawsuits and inflated claims, is driving insurance claims costs to record highs, particularly in liability lines, disrupting the industry and impacting policyholders, insurers and independent agents, according to Triple-I.

Defining and Understanding Legal System Abuse

Legal system abuse involves actions that unnecessarily increase the costs and time required to settle insurance claims. Examples include filing frivolous lawsuits, inflating claims, ubiquitous attorney advertising that glorifies lawsuits and promises big payouts, and third-party litigation funding (TPLF), Dale Porfilio, Triple-I’s chief insurance officer, wrote in an article published in Agent for the Future. In TPLF, hedge funds and other financiers invest in lawsuits in exchange for a percentage of any settlement or judgment, which can incentivize holding out for bigger payouts and drawing out litigation.

These abusive practices increase claims costs while being nearly impossible for insurers to forecast and mitigate. Legal system abuse often compounds with other elements like economic inflation to further shift loss ratios and disrupt cost forecasts, making claims management even more challenging, Porfilio said.

“It is one driver of the market that we see right now,” noted Luke Bills, president of independent agent distribution at Liberty Mutual and Safeco Insurance. “Carriers start to withdraw. That’s a huge impact for independent agencies. We’re starting to see this across all lines of business.”

The effects of excessive claims costs due to legal system abuse ripple through the entire insurance industry, impacting policyholders, insurers and agents alike, according to Porfilio.

As claims payouts and premiums rise, it becomes more difficult for agents to sell coverage. Insurers may also pull back on the types of risks they are willing to cover, diminishing coverage availability in the market. Understanding and deterring legal system abuse is crucial for maintaining a healthy, affordable insurance market for all.

Role of Agents in Deterring Abuse

As legal system abuse threatens insurance coverage availability and affordability, agents play a crucial role in mitigating its effects on customers. By being proactive in client conversations, staying engaged with their customer base, and offering guidance throughout the claims process, agents can help their clients navigate the challenges posed by legal system abuse and remain a trusted advisor in an increasingly complex insurance landscape, Porfilio emphasized.

According to Bills, agents should be the policyholder’s first call after an insurable event. “We are seeing a significant increase in attorney-represented claims coming in at first notice of loss,” he said, noting that this trend is becoming more common even in personal lines.

At the point of sale, agents can discuss best practices for managing risks as part of the conversation on coverage options. They can also guide clients through the claims process when an insurable event arises.

To help curtail legal system abuse, Porfilio suggested that agents may want to consider integrating the following guidelines into their operations:

Know your customers to understand their financial situation and coverage needs. Adequate coverage is an integral component of a strong financial management plan, and agents should be ready to point clients to pertinent resources.

Be proactive in conversations about rising rates and help clients explore affordable coverage options that work with their budget. Explain that insurance rates rise for everyone due to more frequent claims and higher claims costs.

Stay engaged with your client base to increase awareness of policy responsibilities and the pitfalls of legal system abuse. Use communication channels, such as e-newsletters, to share tips on avoiding scams and understanding agreements like assignments of benefits.

Reach out proactively when you realize a client may have experienced an insurable event. Offer to answer questions and guide them through the claims process, reminding them that attorney and third-party involvement can significantly reduce their portion of any payout.

Commercial P/C Market Stabilizes Amid Lingering Challenges: Baldwin Group

The commercial property/casualty (P/C) insurance market shows signs of stabilization in 2024, despite persistent challenges like frequent natural disasters and social inflation, according to a midyear market report from The Baldwin Group (TBG). While rate increases have slowed and capacity has improved in some areas, insurers remain cautious, focusing on policyholders’ ability to manage potential loss scenarios.

“Though certain lines, industries, and geographies remain challenging, overall market conditions are easing,” the report’s authors state. “While rate increases have decelerated and there is new capacity for certain lines, insurers are still taking a very stringent approach to underwriting by putting a magnifying glass on insureds’ ability to prevent, respond to, and rebound from potential loss scenarios.”

Key Market Drivers and Trends in Commercial P/C

Severe weather events continue to be a major focus for insurers in 2024, as they remain concerned about the impact of unmodeled secondary perils and interconnected weather events on their books of business, according to TBG. Experts are predicting an increase in named storms for the 2024 Atlantic hurricane season, further emphasizing the need for insurers to closely monitor and assess their exposure to these risks, TBG noted.

Litigation trends have also had a significant impact on the commercial P/C market. The effects of legal system abuse and social inflation have become more evident, with the U.S. P/C industry witnessing a downturn in favorable reserve developments in 2023, stemming primarily from adverse developments in general liability and auto liability sectors, the report stated.

“Losses for these two lines are only projected to continue to grow at a fast rate due to social inflation and nuclear verdicts,” TBG said.

Several states have begun to fight back against legal system abuse, nuclear verdicts, and third-party litigation funding (TPLF). However, other states have expanded liability in certain areas, such as wrongful death cases, creating a complex and varied regulatory landscape for insurers to navigate, according to the report.

The economy continues to pose challenges for businesses and insurers alike. Slowing economic growth, persistent inflation, and high interest rates have created a difficult environment by increasing the cost of capital, claims, and goods, TBG reported. As a result, insurers are hesitant to deploy capital and implement drastic rate reductions, instead taking a cautious approach to exposure growth.

Geopolitical dynamics also play a role in shaping the commercial P/C market. Political dynamics and the threat of civil instability at local, state, national, and global levels pose risks to economic growth and supply chain stability, adding another layer of complexity for insurers to consider, according to the report.

To address these challenges, insurers are increasingly turning to advanced technologies, such as artificial intelligence (AI) and machine learning solutions. These technologies are being leveraged to address underwriting talent gaps, improve risk modeling accuracy, enhance operational efficiency, and boost long-term profitability, TBG reported.

One notable development, according to the report, is the release and adoption of Moody’s RMS Version 23 software, which is expected to capture recent trend — both catastrophe losses and higher repair and replacement costs — that have driven up insurer claims costs and provide larger modeled probable maximum losses.

Reinsurance Market Developments

For commercial property reinsurance, April 1 renewals brought increased capacity appetite on excess layers, while lower or primary layers remained challenging.

June 1 renewals in Florida saw some price reductions as dedicated capacity flowed into the market. However, the prospect of a highly active 2024 hurricane season has left reinsurers reluctant to support lower layers on programs, leading to continued bifurcation in appetite and pricing, according to TBG. Despite these developments, reinsurance prices remain well above historical averages from a technical pricing perspective. The next phase of the market cycle will be clearly dictated by how the hurricane season unfolds, the report noted.

On the casualty side, reinsurers continue to express concerns about reserving adequacy due to the impacts of social inflation. The unpredictability of losses related to COVID-19 shutdowns has increased conservatism, especially for casualty and auto portfolios heavily exposed to social inflation, where the expected claimant is a member of the general public rather than a contracted third party, according to the report. Adverse development from claims in the previous soft market (2015 to 2019) have led to increased scrutiny by reinsurers, many of which continue to reiterate their concerns on reserving adequacy, TBG reported.

Commercial Lines Market Conditions and Rate Trends

At the start of 2024, the commercial P/C insurance market showed early signs of stabilization, with a more orderly January 1 reinsurance renewal season indicating improved capacity and potential rate deceleration. As the year has progressed, these early developments have reached fruition, TBG stated.

Though certain lines, industries, and geographies remain challenging, overall market conditions are easing. While rate increases have decelerated and there is new capacity for certain lines, insurers are still taking a very stringent approach to underwriting by putting a magnifying glass on insureds’ ability to prevent, respond to, and rebound from potential loss scenarios, according to the report.

TBG provided a line-by-line update of its earlier market predictions, including rate trends based on the Council of Insurance Agents & Brokers (CIAB) Q1 commercial property/casualty pricing survey:

In the property market, the average rate increase in Q1 was 10.1%, but the market has notably stabilized due to insurer profitability in 2023, favorable renewals, and greater competition. However, distressed risks may see much steeper increases, TBG said.

General liability continues to see a clear bifurcation driven by the type of organization and likely claims sources, with an average rate increase of 4.1% in the first quarter. Social inflation, third-party litigation funding (TPLF), and nuclear verdicts are leading to continued market hardening, according to the report.

Commercial auto remains challenged due to litigation trends and high repair costs, with an average rate increase of 9.8% in Q1. Driver shortages are a focal issue in lawsuits, and insurers are adopting stricter underwriting tied to fleet size. Buyers should expect continued rate increases in this line, TBG reported.

Workers’ compensation remains competitive with plenty of capacity and stable rates, seeing an average rate decrease of 1.8%. It is an area of potential cost savings for insureds, as insurers look to increase profitable business, TBG noted. But medical inflation, an aging workforce, and state regulations could adversely affect claims patterns, the report adds.

In the directors and officers (D&O) liability market, public D&O rates have flattened, with most companies seeing relatively flat renewals. The private D&O market is shaped by bifurcation between stable and challenged risks, with an average Q1 rate decrease of 0.8%.

Employment practices liability insurance (EPLI) is seeing an average rate increase of 0.8% in the first quarter, with capacity and rates remaining stable. However, employee-friendly laws and regulations in states like California, New York, Florida, and Illinois continue to be challenging jurisdictions for underwriters, TBG noted.

Cyber liability has continued its stabilization in 2024, with an average Q1 rate increase of just 0.4%. Flat renewals and eager insurers characterize the market, with security controls and policies being the biggest factors in underwriting.

“Developments with AI are still too nascent for them to be felt in the market, though this will likely change as AI tools become even more prevalent,” TBG reported.

Umbrella liability capacity is restrained, especially for higher limit placements, due to social inflation and nuclear verdicts. Monoline coverage is less competitive than supported umbrella coverage, and the average rate increase in the first quarter was 7.0%.

To view the full report, visit The Baldwin Group website.